I would like to introduce you to BMW’s vision of the future presented in a whole new format – the event #NEXTGen!
BMW explains: The BMW Vision iNEXT and BMW Vision M NEXT Vision Vehicles represent prototype versions of BMW’s future experience concepts “EASE” and “BOOST”. EASE encompasses all the experiences during a journey when the vehicle assumes the task of driving. Here, the vehicle is transformed into a living space on four wheels, where the passengers can feel safe and secure. From rest and relaxation, via talking, interacting and enjoying in-car entertainment, all the way to maximum concentration – the experiences on offer with the EASE concept are as varied as the occupants’ needs. BOOST, meanwhile, stands for the ultimate active driving experience. The EASE and BOOST concepts are underpinned in equal measure by the building blocks for the BMW Group’s future, comprising the innovation areas of Autonomous driving, Connectivity, Electrification and Services (ACES). The Design lends these areas visual expression and makes the underlying technology something you can engage with (D+ACES).
As the format is new I decided to try out a new way of story telling too, so here we go…